Baby goods retailer Baby Bunting (ASX:BBN) has reported a boost in profitability in the first half of the 2025 financial year driven by an uptick in sales, a rise in new customer acquisitions, and gross margin expansion. The company is implementing a series of strategic initiatives to fuel further growth.
👶 Net profit after tax (NPAT) of $4.8 million on a pro-forma basis up by 37% from same time last year as new customer acquisitions rise by 12%
🍼 Gross margin expands by 260 basis points to 39.8 per cent with the company on track to meet its margin target for the full financial year
🧸 Progresses new store rollout and refurbishment of existing shops to fuel growth
“Our focus on driving sales through range innovation and new customer acquisition is delivering results. Newness in our ranges continues to resonate, with new customer acquisition up 12% on the prior period. Our exclusive branded products remain a key traffic driver and, with a strong pipeline of exclusive launches in the second half, we expect this momentum to continue.” – Mark Teperson, Baby Bunting Chief Executive Officer
ASX announcement ⚡
https://announcements.asx.com.au/asxpdf/20250218/pdf/06fm3d2kd3pp94.pdf