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Bell Financial Group (ASX:BFG): Diversified wealth strategy gains traction as platforms drive growth

Transcription of The Stock Network Interview with Bell Financial Group (ASX:BFG), Co-Chief Executive Officer Arnie Selvarajah

Lel Smits: Bell Financial Group has delivered a strong full-year result, underscoring the benefits of its evolution from a traditional stockbroking house into a more diversified wealth management business. The group’s newly structured markets and platforms divisions highlight this transition, with platforms emerging as a key earnings engine supported by recurring revenue and scalable technology. I’m joined today by Co-Chief Executive Officer Arnie Selvarajah to discuss how Bell’s transformation strategy is reshaping the business, what’s driving momentum across its divisions and where future growth opportunities may lie for retail investors.

Welcome Arnie to the Stock Network.

Arnie Selvarajah: Thank you, thanks for having me.

Lel Smits: Now Bell Financial Group has just repositioned itself as a more diversified wealth manager rather than really just a broking business. What do you think the benefits are that you’ve already seen and how are these coming through in your results that you’ve just released?

Arnie Selvarajah: Thank you and that’s a good question. Look, there are a number of elements of what we’re trying to do here and I think as we spoke about last time, we are a business that has a business in the online self-directed wealth management sector and we have a business in the advice wealth management sector and we see a real opportunity to build a bridge between those two silos so we can service our clients a little bit better around their wealth management journey because they might move from being self-directed to advised and back to being self-directed over time. So we’re very focused around that, we’re focused around trying to get a better outcome ultimately for clients as they move through their wealth management journey.

So the highlight for me in 2025 was that we put a lot of building blocks in place during the year and we’re very well set now to execute a lot of those strategies in 2026. The key part of that was the partnership we announced with Premium which has allowed us to effectively launch and create our private wealth service for our Bell Potter advice network and we’re very close to going live with that. We’ve migrated all of our portfolios now, running in parallel and quite excited around the increasing capability that will give us as an organisation and in particular our ability to now service clients across the full asset allocation rather than just in in Aussie and global equities.

Lel Smits: Excellent and really looking closer is the platforms division in terms of a growth engine, it’s now contributing a significant share of group earnings. What do you think makes this segment particularly attractive from a longer-term shareholder perspective? Also how scalable do you think the model is really from here?

Arnie Selvarajah: Look this is a key part of our strategy and we’ve talked a lot about diversifying the revenue streams for the business and we’re now talking about the business in two divisions. The markets division which is the traditional Bell Potter business with retail and wholesale broking as part of that and the platforms business which is what we used to call the technology and platforms segment and the products and services segment.

The platform segment now is really where all of our annuity style revenue sits and that’s the business that’s highly leveraged with technology as it has a high operating leverage and you’ll see from the investor deck that we released yesterday as well we’ve had a growth in margin of 150 basis points in that division over the last 12 months and that’s what that’s showing is that as we increase revenue a higher proportion of that incremental revenue falls to the bottom line and that’s all about operating leverage so and that shows you the scalability of that business and more importantly the sustainability of that business. That platforms division has had 20% CAGR growth in revenue over the last five years so it’s really on a growth path and and highly leveraged to add earnings to the bottom line.

Lel Smits: So Arnie with a strong balance sheet and also consistent dividend profile how do you think Bell Financial Group now is going to balance reinvestment for growth with shareholder returns in the year ahead?

Arnie Selvarajah: So we’re very focused on continuing to invest in in the business once again in the investor deck you’ll see that in the last year we spent about seven million dollars investing both in technology and in capability some of that was in building out the private wealth service in conjunction with premium and a lot of that was spent in our technology rebuild.

We’re reimagining and rebuilding all of the client facing portals which we will launch later this year and that will give all of our clients a better capability to engage either with their advisor or in a self-directed way supported by tools supported by the research and IP that we create inside our business and ultimately will be supported by investment and product solutions that help clients on their wealth management journey. So we are continuing to invest we do have a very strong balance sheet there’s 146 million dollars in cash no operating debt so we we are continuously looking for opportunities to deploy that cash we’ve said before that we are very acquisitive we will look for for businesses that are complementary to what we do and but at the same time be very cautious and careful around how we deploy our capital. I think discipline in how you deploy your capital is important in terms of building sustainable growth and we’re very focused on that.

Lel Smits: Well Arnie thank you for taking us through your results and strategy for Bell Financial Group look forward to hearing more as the year progresses.

Arnie Selvarajah: Thank you Lel, it was great to chat to you again today.

Ends